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investing in youth
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NCCPC Media Campaigns

Investing in Youth for a Safer Future

The National Citizens' Crime Prevention Campaign's "Investing in Youth" initiative aims to involve adults and teens in crime prevention activities that build safer communities and reduce crime.

Adults: When adults spend time with kids it makes a positive difference in a child's life and helps keep crime away from today's youth. The ads show adults sharing hobbies, talents, and even a sense of humor with children. In return, adults can see that kids will appreciate them for sharing even the most ordinary of skills.

Adults are encouraged to request a copy of "Invest in Youth," a free publication offering ideas for making a difference in young people's lives. [more about free publications]

Adult TV


guitar man (danger dog)

Guitar ("Danger Dog")
[storyboard, video]



adults making a difference in the lives of young people

Take a Look Around


Adult Radio

Other formats

Fries (:30)
Stairs (:30)

[listen to the radio spots]

Teens: Teens, who are often unfairly mislabeled as apathetic, are encouraged to create their own positive labels through crime prevention activities such as mentoring, tutoring, and volunteering. [more about the teen components of this campaign]

Teen are encouraged to request a copy of "What Do You Want to Be Labeled As," a free publication encouraging young people to get involved in their communities. [more about free publications]

Teen TV


boy band

Boy Band [storyboard, video]


Teen Radio

Other formats

What I Learned From TV (:60)
What I Learned From Video Games (:30)
Park Playaz (:60)
Save Something (:30, :60)

[listen to the radio spots]


Public Service Announcements are available for:

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The National Citizens' Crime Prevention Campaign is managed by the National Crime Prevention Council in partnership with the Crime Prevention Coalition of America, US Department of Justice, and the Ad Council.

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