Support the Campaign
Public service announcements (PSAs) are educational messages designed to focus public attention on such serious issues as crime prevention. The National Citizens' Crime Prevention Campaign produces ads for television, radio, print (newspapers and magazines), out-of-home (billboards and posters), and the web.
Since 1980, McGruff the Crime Dog® has been the symbol for a nationwide effort to help Americans learn how to Take A Bite Out Of Crime® by making both themselves and their communities safer and better. PSAs are a visible part of this campaign. They have helped educate millions of adults and children and have changed attitudes and behaviors.
EFFECTIVE MEDIA PARTNERSHIPS
You too can help forge effective media partnerships to enlist hundreds of thousands of people in prevention activities.
The Advertising Council, Inc., is the nation's premier public service communications group, marshaling the talents of awardwinning advertising firms on a volunteer basis to encourage local action across the nation on important social issues. For the National Citizens' Crime Prevention Campaign, Saatchi & Saatchi Advertising provides help with general market advertising; Vidal, Reynardus & Moya Advertising produces Spanishlanguage advertising.
The Bureau of Justice Assistance, U.S. Department of Justice is the core funder for the National Citizens' Crime Prevention Campaign and a major partner in the campaign.
The Office of Juvenile Justice and Delinquency Prevention, U.S. Department of Justice.
The Investing in Youth for a Safer Future@ campaign is funded by the Bureau of Justice Assistance and the Office of Juvenile Justice and Delinquency Prevention, Office of Justice Programs, U.S. Department of Justice, sponsored by the Crime Prevention Coalition of America in partnership with The Advertising Council and under the management of the National Crime Prevention Council.
The National Crime Prevention Council manages the day to day work of the Crime Prevention Coalition of America and the National Citizens' Crime Prevention Campaign, including McGruff the Crime Dog, his nephew Scruff, and the Take A Bite Out Of Crime® slogan.
Making PSA's Work for You
How Can I Use the PSA's?
Sample Letter for the 'United for a Stronger America' Campaign
Getting Your Story Out
Campaign Team Update