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Making PSA's Work for You

How Can I Use the PSA's?

Sample Letter for the 'United for a Stronger America' Campaign

Making News

Getting Your Story Out

Campaign Team Update
  Samples from Publications
  Coalition Members
  Suggested Activities
 

For more information on working with the media, order the Partner with the Media Kit by calling NCPC's fulfillment center at 1-800-NCPC-911.

 

 


Getting Your Story Out

The News Release

The news or press release performs a number of functions.  It can:

  • Preview an event (usually in the form of a media advisory to editors and reporters)
  • Report survey results, statistics, or other research findings
  • Announce the launch of a community campaign
  • Tell the story of citizens working together successfully

Here are some pointers for your next news release:

  • Think Who, What, When, Where, Why, and How: the release should provide a quick overview of your key facts within the first paragraph
  • Use your headline to grab the readers attention
  • Be sure to include the release date and contact information
  • Feature a compelling quote from a designated person summarizing the significance of your story.
  • Keep it short: one page, double spaced if possible
  • Proofread your story and check your facts
  • Don't editorialize: except in quotes, try to avoid judgmental characterizations of what you're reporting

The News Conference/Media Event

Make sure you have:

  • Hard news to report
  • A noteworthy angle
  • Other attractions for the media (e.g. celebrities or experts, good materials, or even coffee and danish tray)

Location, Location, Location:

  • Television is a visual medium, so make sure to have interesting background to draw television cameras.

The Letter to the Editor/Op-Ed

  • Most newspapers accept letters to the editor.  They can commend the newspaper or reporter, offer additional perspective or information, or disagree with the opinions expressed.
  • When a letter to the editor won't suffice, think about writing an op-ed article. (Op-ed means "opposite the editorial page").  You can develop arguments at greater length and comment on a variety of issues.  Call the paper ahead of time to find out op-ed policies and requirements.