McGruff Crime Prevention Messages for Children
These messages tell children what to do when confronted with dangerous or threatening situations in and around school. The ads also encourage children to write for a free, informative comic-activity book that teaches crime prevention and safety lessons. The comic-activity book can be ordered on mcgruff.org.
Bullying Prevention: McGruff has a new commercial to encourage children who witness bullying to take action and stop bullies without confronting them. The ad campaign includes McGruff anti-bullying trading cards that reinforce the message "Friendship beats bullies every time."
64-Bit Bully shows children what to do when confronted by a bully.
64-Bit Mailbox encourages kids to order a free comic-activity book that teaches them how to handle dangerous or threatening situations.
Billy Gilman One Voice: 12-year old country music recording artist, Billy Gilman, teamed with NCPC to get a message out to America's young people that they could do something to prevent violence. The public service announcement, which features excerpts from Billy's Award-winning One Voice music video, encourages young people to speak up and tell someone if they see a kid with a gun.
Friendship Beats Bullies Every Time
Billy Gilman: One Voice