McGruff Crime Prevention Messages for Children -- Internet Safety
The Internet is an exciting, educational tool for kids but it also has many potential dangers. Children are falling victim to child predators they met online, harrassed online by classmates, or exposed to inappropriate material through e-mail and websites. In an effort to prevent further child victimization, the National Crime Prevention Council (NCPC) has developed a new Internet Safety PSA campaign to educate kids about safety strategies when they are online.
The NCPC effort utilizes one of the oldest and most respected icons in America: McGruff the Crime Dog®. McGruff encourages children to make smart online choices so they can enjoy the privileges of the Internet and avoid the pitfalls.
Each print ad features helpful tips from not agreeing to meet someone you met online without talking to your parents about how to report inappropriate material. One ad features McGruff and Scruff (PDF*, 1.2 MB), the other shows McGruff in his new informal look (PDF*, 1 MB).
Each radio commercial tells the story of a child who meets a predator online. The potential threat to children on the internet is a chilling topic, and these radio PSAs not only dramatize the issue, but also offer preventative steps.
In "Arcade," a young boy chats to his online friend about meeting in person at the video arcade. As the conversation unfolds, the listener realizes that the "friend" is a grown man and not another child. (60 seconds, Flash format*) Listen to "Arcade."
"Meet Up" is the 30 second version of "Arcade." (30 seconds, Flash format*) Listen to "Meet Up."
Two young girls chat about meeting at the mall to do a little shopping and other "Neat Stuff," but one of the girls is revealed to be an adult man. (60 seconds, Flash format*) Listen to "Neat Stuff."
"All Pink" is the 30 second version of "Neat Stuff." (30 seconds, Flash format*) Listen to "All Pink."
"Internet Safety Song" encourages children to enjoy the benefits of the web but to be careful and check with their parents if something doesn't seem right. (60 seconds, Flash format*) Listen to "Internet Safety Song."